Disney Company is very confident of their brand and cultural marketing strategy. The survey may also seen that breakfast is important for Europeans and the wine in European culture is irreplaceable. Advertising , Walt Disney. Disney was successful in Japan. Another one, Sydney, Australia is a good choice. Conclusion and recommendation Euro Disney has suffered financial losses due to lack of cultural consideration in the European markets and poor forecasting in its first year. Disney has done too much survey to make it localized.
Besides, Europeans have shorter vocation than American people do so they will cut their hotel expense in the parks. Euro Disney has to maintain a high customer value by increasing the benefits of its services and reducing its costs. If the theme park would been completed, Disney should change the strategic form learning the mistakes in Paris. They have to deal with the culture conflict. The market survey could reveal that Europe has local famous cartoon character that they can take advantage of. The following situational analysis has been presented to depict the internal weakness and strength of Euro Disney and the opportunities and threats in the operating environment.
French like resting, so working time is also a problem.
Moscow, Russia is the famous city in the world, and have a decent economy, large population. It is so similar culture between Shanghai and Hong Kong. Euro Disney has to maintain a high customer value by increasing the benefits of its services and reducing its costs.
The Not –So-Wonderful World of Euro Disney Essay Example for Free – Sample words
Disney Company should consider different countries styles more before making the strategy. If you contact us after hours, we’ll get back to you in 24 hours or less. How about make it original? In addition, the transatlantic airfare went down make it cheaper to go to Florida than costumers eurodixney to Paris.
By continuing to do research and find out what the target audience wants to see, there is no doubt that Disney theme parks is China will continue to be successful. Considering the wodld environment, euro and Hong Kong both are not very well to accept a high price.
Case Study: The Not-So-Wonderful World of EuroDisney
Alcohol was prohibited in the park where enjoy drinking is a part of local culture. It was located by the wonnderful Marne some 20 miles east of Paris and was designed to be the biggest and most lavish theme park that Walt Disney Company had built as compared to other sister companies. Besides, Europeans have shorter vocation than American people do so they will cut their hotel expense in the parks.
Little mistakes like this when designing, building, and marketing new Disney theme parks will be avoided by learning more about the history and culture of that particular worlc or area. The company ignores the difference life value in different cultural environment. It would be advisable for euro Disney to diversify its business to avoid such risks that affect the entire tourism industry.
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(DOC) Case Analysis, Eurodisney | Tilahun Teffera –
They predict wrongly in marketing and they cannot provide a better service and equipment. We would recommend starting to build at one of these locations within five years. Stable political environments also provide a possibility to develop the cultural industry.
Hong Kong was in a contrast situation. The tsudy managerial orientation of the management is the main reason behind this failure.
Disney Company is very confident of their brand and cultural marketing strategy. The length of s vacation is a factor that can be found easily as well. In both two places, they made mistakes in cross culture issues.
The Disney management also did not have ample assumption about the European market as well as they did for their parent mark.
The market survey could reveal that Europe has local famous cartoon character that they can take advantage of. How to cite this page Choose cite format: They used all American characters instead of French famous cartoon characters.
In China, they also need concern the culture, budget and customers need. Europeans proud of their culture and French see Euro Disney as American imperialism because they have their own famous cartoon characters. So Dubai will be the next choice to build Disney. Click to learn more https: Costumers needed breakfast while they downsized the breakfast supply cause they were informed erroneously.
However sufficient preparation will be required to fully integrate and provide seamless service to customers with low cost airlines and other transport service providers. The only unforeseeable event should be the price war between airlines that fly the transatlantic flights.